Two friends from university, fed up with the overwhelming amount of B.S. ingredients in nearly every hydration product. We realized that finding something truly clean and pure was impossible.

Everywhere we looked we found unnecessary ingredients like misleading 'natural' flavours, sweeteners, citric acid, and dyes.

So we created AMP: the cleanest electrolyte on the market.

Made with just a few real ingredients — Organic Lemon Juice, Celtic Sea Salt®, and Additional Electrolytes (potassium, magnesium).

No cut corners. No compromises.

Hydration is where we started. Not where we plan to stop.

We aim to build an ecosystem of the cleanest products on the market, every one held to the same standard. Real ingredients. Nothing to hide.

Your support is what turns this from a drink into a movement. This is only the beginning of #TheCleanAwakening.